Here are some interesting facts about Text Message Marketing:
Global penetration of
mobile phones will surpass 3 billion users by 2012.
Text messaging is built
into over 95% of all mobile phones.
350 billion text messages
are sent and received every month and only 15% are for marketing purposes.
95% of all text messages
are read even if people don't want to read them compared to 8% for email & 2% for
print.
Your message, promotion or
coupon is instantly delivered.
Text message marketing is
so powerful that President Obama used text message marketing in August 2008 to announce Joe Biden as
his pick for vice president and subsequently used text message marketing to win the
presidency.
93% of the U.S. population
has a mobile phone.
Text is used 75% more than
voice calls.
Research shows cell phones
are within 3 feet of the average person at all times, even while sleeping.
On average, Americans spend 2.7 hours per day socializing on their mobile
devices.
A recent Jupiter Research
report showed that 30% of consumers want coupons sent by text.
In a nutshell, all of this means you have an enormous
opportunity to take advantage of this technology to grow your business!
