FREQUENTLY ASKED
QUESTIONS
+ What Is SMS?
SMS stands for Short Message Service, and represents the ability to send short text-based messages from one mobile device to another. Texting has become ubiquitous in today’s society, and currently over 350 billion text messages are sent every single month!
+ How Does SMS or Text Marketing Work?
Text marketing is built around the concept of consumers “opting in” to a list to receive information via text to their phone. The consumer opts in simply by texting a keyword to a designated Short Code phone number. The consumer’s mobile phone number is then captured in a database that you control. This is very similar to email marketing programs like Aweber or Constant Contact, which allow you to build email databases and communicate via email on demand. The key difference is that where only about 12% of emails are opened, a whopping 95% of all text messages are opened. This a distinct marketing and communication advantage.
+ What Is A Short Code?
A Short Code is a 5 or 6 digit phone number that is used exclusively for SMS/text communication. The Short Code you will utilize in the service is 55469. When mobile phone carriers text a keyword to a Short Code, the mobile number is captured in a database for later use.
+ What Is A Keyword?
A Keyword is any unique word or phrase that people would text to the designated short code to join your specific list. While a single Short Code can be shared by any number of keywords, the keywords within each Short Code must by definition be unique. In other words, only one person can own a particular keyword under the Short Code 55469. Essentially, your keyword is your personal invitation to others to join your list.
+ How Many Subscribers Can I Have In My List (Database)?
Your keyword is nothing more than an invitation to others to join your distribution list. There is NO limit to how many people can text your keyword and no limit to how many people can be included in your list. You can have a million people (or more) in your database at no extra cost.
+ What If I Need More Than 1 Keyword Or Need To Send More Than 1,000 Messages Per Month?
If your text marketing needs are greater than one keyword and 1,000 messages/month, we have 4 upgraded Text Messaging bundles available. For an additional $25 you can have up to 3 keywords and 3,000 messages. For an additional $50 you can have up to 6 keywords and 6,000 messages, and for an additional $100 you can have up to 12 keywords and 12,000 messages/mo. There is also a Platinum SMS package that includes up to 60 keywords and 60,000 messages for an additional $450 per month. Your monthly bill will automatically be adjusted to these levels based on your actual text marketing usage.
+ How Many Messages Can I Send?
The basic SMS Marketing package includes up to 1,000 outbound text messages per month.
+ What Are Some Common Uses For Text Message Marketing?
Businesses of all kinds can use text marketing to grow sales and provide timely information to their customers. A restaurant, for example, can invite customers to join their “VIP Club” and then send a coupon to everyone on the list each week to drive up their business during their slow periods.
+ How Can I Learn More About Using Text Message Marketing And Setting Up Campaigns And Blasts?
New training videos and tutorials are continually being added to the SMS Marketing module. Once you have enrolled in the Text Message Marketing system, simply click on the “Tutorials” tab and you will have access to several how-to resources.
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